Five Iowa Great Places featured on Iowa Alcoholic Beverages Division tractor trailers
Adams County, Dubuque, Fairfield, Guttenberg and Jackson County promoted on Iowa roadways
For Immediate Release August 22, 2008
(DES MOINES, Iowa) – Motorists on Iowa’s highways and interstates are sharing the road with five more rolling billboards promoting Iowa Great Places.
Adams County, Dubuque, Fairfield, Guttenberg and Jackson County have partnered with the Iowa Alcoholic Beverages Division to design and mount images of their communities onto five of the Division’s semi-tractor trailers that deliver liquor to retail outlets across the state. Iowa Great Places is an initiative that combines state resources with local assets to build capacity in communities, regions, neighborhoods or districts to cultivate the unique and authentic qualities that make the places special.
“These trucks log thousands of miles every year as they travel throughout Iowa, and will carry the images of these Great Places to hundreds of thousands of motorists on our highways and interstates,” Iowa Department of Cultural Affairs Director Cyndi Pederson said. “We’re thankful to the Alcoholic Beverages Division for making this contribution to the Iowa Great Places program.”
The graphics, made out of an adhesive vinyl 3M material, take two people about eight hours to apply. The graphics were printed on three-foot panels, centered vertically, heated by a blowtorch and adhered around the rivets on the trailers.
With each trailer’s advertising space valued at about $60,000 per year, and each graphic having a life expectancy of seven years, the total contribution the Division is making to the Iowa Great Places program is about $1.26 million.
Iowa Alcoholic Beverages Division Administrator Lynn Walding said, “Two 53-foot billboards on 18 wheels is a great place to promote Iowa’s Great Places.”
The five Division semi-tractor trailers touting Iowa’s great places announced today join Clinton, Coon Rapids, Mason City and Sioux City on Iowa’s highways and interstates. More information about Iowa Great Places is available at www.iowagreatplaces.gov.
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The Iowa Department of Cultural Affairs is responsible for developing the state’s interest in the areas of the arts, history and other cultural matters with the advice and assistance from its two divisions: the State Historical Society of Iowa and the Iowa Arts Council. DCA preserves, researches, interprets and promotes an awareness and understanding of local, state and regional history and stimulates and encourages the study and presentation of the performing and fine arts and public interest and participation in them. It implements tourism-related art and history projects as directed by the General Assembly and designs a comprehensive, statewide, long-range plan with the assistance of the Iowa Arts Council to develop the arts in Iowa. More information about DCA is available at www.culturalaffairs.org.
